Today, businesses are increasingly embracing virtual events, such as magic shows, for various reasons. However, the success of any virtual corporate show hinges on the choice of platform. Notably, virtual event platforms are different, and what worked for a competitor might backfire for your company. This article explores critical features that a virtual event platform must offer to enhance the success of a corporate show.
Audience Engagement Tools -- Getting distracted while attending a virtual event is easy. Common sources of distraction include running multiple internet sites on your computer and family members who keep walking into and out of your room. Besides, remote attendees can have short attention spans, making it challenging to get through an entire virtual show. You need to bear in mind such challenges when attending an online event, which is why you should only choose platforms that provide attendees with engagement tools. Look for widgets and tools such as chat rooms, virtual breakout sessions, live polling, and social sharing. Besides, ask a vendor about the degree of flexibility of using different features since having too many can be counterproductive. The most effective engagement tools keep attendees glued to a virtual event from the beginning to the end.
User-Friendly Platform -- Imagine arriving at a corporate event venue, and you cannot tell where the parking lot or washrooms are located. Navigating such a venue can be a nightmare, and this applies to a complex virtual event platform as well. As an event organiser, you should choose a simple virtual platform that attendees, exhibitors, and sponsors can navigate easily. For instance, attendees will be eager to watch a magic show instead of trying to configure a virtual platform for connectivity. Ideally, look for a virtual platform with a user-friendly and intuitive interface to encourage participation and capture the attention of attendees.
Data Management and Analytics -- Big data is increasingly becoming valuable today, and organisers must learn to leverage the information collected during virtual shows. You can use data to gauge a virtual event's success and figure out areas of improvement. Moreover, sponsors and exhibitors need the data to decide whether to continue pumping money into a virtual event or not. Therefore, a good virtual event platform should allow organisers to collect, manage, and analyse relevant attendee data. Most importantly, a virtual platform should be secure and stable to avoid security breaches and data loss.
Contact a company that offers services like corporate virtual event magic shows to learn more.